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Online Marketing Guru

Salary: £18,000 plus benefits
Location: Cheltenham Street, Bath

Think about a traditional business card
Email, Phone, Fax, Broadband. We provide these services to over 10,000 UK small businesses

We need to communicate clearly
With potential customers, who are looking to improve the way their businesses work through internet communications

Google Adwords, Social Media, SEO
Can you write clear, easy to understand messages? Do you understand why people make decisions?

Marketing is a science
As well as clever words, we need metrics, scores, ROIs. Measure, Test, Measure, Test. Don’t be afraid of excel.

Internet Marketing is a brave new world
We will teach you the latest techniques from the USA and make you a Guru. There will be lots of learning needed!

Position Overview

Gradwell sells directly to UK small business customers, typically with less than 10 employees. The customers find out about us via PR activity, word of mouth and online advertising. They are then driven to purchase online or by the Telephone, at which point they talk to our Technical Account Managers.

Your role will be to work alongside our web developers, working on the copy/words we use to describe our products; identifying key phrases that people use to find us on the internet; embedding those into our product descriptions to maximize search engine optimization (SEO) & developing online advertising using Google Adwords and other online advertising networks.

You’ll be working with methodologies developed and promoted by Perry Marshall, Chris Cardell and others.

A key part of this process is to measure and test, so you’ll be gathering stats, worrying about leads generated, click through rates and page ranks to continually optimize and improve our online marketing.

The Product

We provide technology for every line on your business card. For a small business that’s the email address, web site server space, broadband and most importantly, the Telephone system for that business.

We offer “Hosted PBX”, where the customer has telephone handsets on their desk connected to their broadband internet, and we run the phone system “in the cloud”.

Our products make best use of the latest technology, are backed-up by expert support, relied upon by thousands of UK small businesses and designed for entrepreneurial & growing business customers with an eye to the future.
We are a pioneer in the exciting new world of Internet communications and our company is growing rapidly, bucking the current economic trend.

About the role

We are looking for someone with a natural interest in Technology, Computers and Telecoms, but who has the skill of being able to understand the best choice of words for describing it to a small business owner through the medium of online advertising.

To help you get started, we have a structured induction and product training programme and you will work alongside experienced colleagues. You will be part of our “Product and Web” team who are a dynamic and energetic team responsible for: product management, our website and online sales, customer and staff training and our wider marketing plans. You can call on them at any time to help you get the customer proposition right.

We use the Netsuite CRM system (www.netsuite.com), Google Adword and Analytics, Pardot (www.pardot.com) as well as our own in house based ordering and provisioning tools.

Salary, Commission & Package
Basic Salary of £18,000 per annum
BUPA Health care
Company Pension Contributions
Free Broadband & Telecoms Service
24 days holiday per year, plus public holidays
Free Parking in central Bath

Our offices are located on the Lower Bristol Road in Bath, a 10 minute walk from the train station, near the Green Park Tavern: http://bit.ly/9gMx4k

Qualifications

A deep interest in new technology and the use of the internet in modern life. You’ll likely have an online presence, use social media and be comfortable conversing
Strong grasp of the English language and an in-depth understanding of English construct and how words convey meaning
An understanding of the human decision making process
Educated to degree level or equivalent in relevant subject, e.g. English, Psychology, Marketing

Role Competencies

Problem solving – You can listen to a customer’s needs, ask questions and identify the solution for them. You are able to resolves problems in a timely manner, gathering and analysing information skillfull
Interpersonal skills – You are a naturally warm person who finds it easy to build relationships. You approach others in a tactful manner, treating others with respect and consideration regardless of their status or position. Maintains confidentiality, remains open to others’ ideas and tries new things. Speaks clearly and positively in both positive and negative situations, listens and gets clarification. Responds well to questions and feedback and participates in meetings
Teamwork – Balances team and individual responsibilities. Gives and welcomes feedback. Contributes to building a positive team spirit whilst supporting everyone’s efforts to succeed
Customer service – Manages difficult or emotional partner situations, excellent telephone manner, responds promptly to customer needs, talks to partners in a user friendly language and meets commitments
Technical skills – Commits to being knowledgeable and up-to-date within relevant technologies. Strives continuously to build knowledge and skills within ICT, especially within the business’ core areas. Shares expertise and knowledge with others
Time Management – Prioritises and plans work activities using time efficiently. Meets required commitments on quantity and quality of work

Core Competencies

Gradwell has a unique and valued culture. All Gradwell employees can identify strongly with the personality traits and values set out below:

Personality

Down to Earth – Gradwell people are straight forward and grounded
Friendly – Gradwell people like to make the work place a fun and relaxed place to be
Helpful – Gradwell people will always look for ways to help each other and their customers
Persistent – Gradwell people can be relied upon to get the job done – whatever it takes

Values

Ownership – Gradwell people take on a problem, or project, and will see it through to a positive conclusion
Integrity – Gradwell people are honest and reliable. They do what they say they will do
Expertise – Gradwell people are committed to being knowledgeable and up to date with their particular discipline
Support – Gradwell people create an environment in which customers and colleagues can rely on them to do what needs to be done

Application & Interview Process

Please send us a covering letter, written as a series of not more than 5 Google Adwords adverts, explaining why you would like to come and work for us. Please also enclose a copy of your CV.

Please address it to Jake Johnson, email jake.johnson@gradwell.com.

We operate a two-stage recruitment process. Our first stage is a telephone interview (around 25 minutes). Promising candidates will then be invited to our offices in Bath to for formal interview with our Marketing Exec and Managing Director.

Applications from agencies are welcome, provided they accept our terms and conditions of up to £1,000 fixed fee for placing the candidate. These terms are non-negotiable.